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How to recession proof your startup in 5 steps (so you don’t hit a bankruptcy brick wall)

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1. Find your Wedge

Wedge = a product that clearly beats the competition

Wedges make you feel like you’re not “selling” something.

Customers respond with…

“How have I not found this before?”

Wedges siphon off customers from your competitors.

Ask: “What’s a feature that only needs a 30 second explainer until a customer sees the no brainer”?

If you don’t have one, obsess to find it.

Once you find it, focus 1,000% on your wedge.

Wartime building begins by compounding focus on profitable wedges.

2. Raise “Too Much Money”

At Meow, we have over $25 million in the bank.

This is well over 10 years of runway.

Are we “overcapitalized”?

Maybe.

But the worst time to fundraise is when you need to fundraise.

Get ahead to secure dollars today to avoid desperation tomorrow.

3. Lean and Mean

You know that phrase “low man wins”?

In sports, the lower you are to the ground, the more leverage you have over opponents.

In times of turmoil, low startups win.

Low startups are nimble and lean.

Low startups move quickly.

They pivot quickly.

They adapt to crazy markets quickly.

Your goal?

Get leaner and meaner on your hiring needs.

Ruthlessly focus on the highest leverage hires and forget about the rest.

4. Fix your Finances.

Recession proof startups kill fancy trips and wasteful events.

They cancel unused software subscriptions.

Better yet, audit your finances.

One idea:

Pay one person on your team 10% of all dollars saved in unnecessary costs.

Trust me they’ll find creative ways to save you money.

5. Diversify Growth

Crazy stat:

50% of all venture capital dollars were spent on Facebook and Google ads.

Startups spent a decade dumping money into Google and Facebook.

But algorithms change all the time.

And “good” ad spend today can bankrupt you tomorrow.

So what’s your solution?

In personal finance, you diversify your portfolio.

In startups, you recession proof by diversifying customer acquisition.

But the real secret sauce?

Building an epic product.

The quickest way to fail is burn marketing dollars chasing a crappy product.

Get started with Meow in under 10 minutes

Apply Now

Put your company's idle cash to work

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*Disclaimer: Meow Technologies is a financial technology company, not a depository, bank or credit union, and your account at Meow is not, itself, an FDIC-insured product.

Meow currently partners with three banking providers. Banking services are provided by Third Coast Bank SSB; Member FDIC, Grasshopper Bank, N.A; Member FDIC, and FirstBank, a Tennessee corporation.

By opening a Maximum Checking account through Meow and if you choose to receive banking services provided by Grasshopper Bank, N.A, you deposit your funds into a deposit account at Grasshopper Bank, N.A. which sweeps those funds into deposit accounts across a network of FDIC-insured banks, for up to the current SMDIA of $250,000 per eligible depositor, per destination institution, for each ownership capacity or category, subject to applicable terms and conditions Grasshopper's ICS Deposit Placement Agreement. Grasshopper Bank, N.A. uses a third-party vendor and agent to help administer this sweep process. Visit https://www.intrafi.com/network-banks/ for a list of the banks and savings associations with which we/Grasshopper, N.A. have a business relationship for the placement of deposits at destination institutions, and into which your deposits may be placed (subject to applicable terms with you, and any opt-outs by Grasshopper, N.A. or you). The current limit for access to FDIC insurance on your funds through your Maximum Checking account powered by Grasshopper is $125 million, subject to change at any time by Meow. Terms and restrictions apply. Subject to applicable rate sheet. Interest rate on checking products quoted in Annual Percentage Yield (APY). Interest rates and yields are effective as per the date on the rate sheet and are subject to change without notice. See applicable rate sheets. See our Account Agreements and other applicable terms. FDIC insurance is available to bank depositors up to $250,000 per eligible depositor, per FDIC-insured bank, per ownership capacity or category.

If you choose to open a Maximum Checking account powered by Third Coast Bank SSB, you deposit your funds into a deposit account at Third Coast Bank SSB, which sweeps those funds into deposit accounts across a network of Federal Deposit Insurance Corporation (“FDIC”)-insured banks, for up to the current standard maximum deposit insurance amount (“SMDIA”) of $250,000 per eligible depositor, per receiving bank, for each ownership capacity or category, including any other balances you may hold at that receiving bank directly or indirectly through other intermediaries, including broker-dealers. Third Coast Bank SSB uses a third-party vendor and agent to help administer this sweep process. Visit https://www.reichandtang.com/about/bank-lists/ for a list of the banks and savings associations with which we/Third Coast Bank SSB have a business relationship for the placement of deposits at receiving banks, and into which your deposits may be placed (subject to the Account Agreements with you, and any opt-outs by Third Coast Bank or you). The current limit for access to FDIC insurance on your funds through your Maximum Checking account powered by Third Coast Bank is $50 Million, subject to change at any time by Meow.

If you choose to receive banking services provided by FirstBank, a Tennessee corporation, you deposit your funds into a deposit account at FirstBank, which sweeps those funds into deposit accounts across a network of FDIC-insured banks, for up to the current SMDIA of $250,000 per eligible depositor, per destination institution, for each ownership capacity or category, subject to applicable terms and conditions, including FirstBank's ICS Deposit Placement Agreement. FirstBank uses a third-party vendor and agent to help administer this sweep process. Visit IntraFi for a list of the banks and savings associations with which FirstBank has a business relationship for the placement of deposits at destination institutions, and into which your deposits may be placed (subject to applicable terms with you, and any opt-outs by FirstBank or you). The current limit for access to FDIC insurance on your funds through your Maximum Checking account powered by FirstBank is $125 million, subject to change at any time by FirstBank. Interest rates and yields are effective as per the date on the applicable rate sheet (available here) and are subject to change without notice. Refer to the applicable rate sheet for additional information. See our Account Agreements (as defined below) and other applicable terms.

FDIC insurance coverage is only available to protect you against the failure of an FDIC-insured bank that holds your deposits (and does not protect you against the failure of Meow or other third party). Terms and restrictions apply. See our Account Agreements. FDIC insurance is available to bank depositors up to $250,000 per eligible depositor, per FDIC-insured bank, per ownership capacity or category. Your account with Meow and all services provided to you are subject to the Meow Terms of Service (“Account Agreements”) and other applicable terms and no other representations or warranties, express or implied, are provided to you except as expressly set forth in those written Account Agreements. If you have any questions regarding your account, please contact team@meow.co.